There's a whole genre of family photos where every kid is in identical swimwear. Identical print, identical colour, identical zip. Lined up on a beach like a barbecue commercial. We get it. It's adorable. Our own founders have been guilty of it.
But somewhere between the third Christmas card photo and the fact that your kids are different humans with different vibes, the full matchy-matchy thing starts to feel a bit costume-y. Coordinated, on the other hand — coordinated is the move. Here's how we'd style a sibling crew across the Tini Togs range without going full uniform.
Pick a colour family, not a colour
The easy mistake is to put every kid in exactly the same shade. The smarter move is to pick a colour family — say, blues — and let each kid wear a different blue. So one in Lagoon, one in Peacock, one in Sailor, and suddenly you've got a coordinated set that doesn't look like a school excursion.
Same logic works with our pinks (Marshmallow, Cotton Candy, Raspberry) or our warmer tones (Tangy, Chilli, Butter, Apple). Your photos look intentional. Your kids each get to feel like an individual.
Mix suits and onesies
Another easy way to break the matchy vibe is to put one kid in a Toggies Suit and another in a Toggies Onesie. Same brand, same DNA, slightly different silhouette. It tracks for a baby in a longer onesie next to a toddler in a suit. It looks deliberate without trying.
Let the eldest pick
This is more of a parenting tip than a styling tip, but it's worth saying. From around age four, kids have very strong opinions on what they want to wear. We've found that giving the oldest the first pick — "which one feels like you today?" — and then dressing the smaller siblings in adjacent colours is the lowest-drama way to put a coordinated outfit together.
It also subtly trains the older child in colour theory, which we're claiming as a parenting win.
Pattern + solid
If you're working with our Crocodile Suit or one of our limited Smiley Toggies, pair it with a solid in a complementary tone. A Crocodile Suit and a solid Apple Suit look brilliant on siblings. A Smiley print and a clean Cotton Sky look fresh. The pattern stands out, the solid grounds it. Photographers do this professionally — but it works just as well for a backyard pool day.
Don't forget the baby
If the youngest is still in a Splashie carrier, you've got a styling layer most mums forget. The carrier itself can either match (in a tonal way) or contrast nicely with the toddler's suit. We've seen this pulled off beautifully on our Instagram — a baby snug in a Splashie next to a wading toddler in a complementary Toggie. The crew effect without anyone looking like they're in fancy dress.
And the most underrated tip
Don't try to coordinate every single day. Save the coordinated looks for the moments you actually want photos of — beach holidays, family lunches, milestone events. The rest of the time, let kids wear whatever Toggie they grab from the drawer.
Honestly? The candid pool-day shot with the eldest in a faded Apple Suit and the toddler in last summer's Marshmallow Onesie, both wet and laughing, is going to mean more in ten years than any perfectly coordinated set.
Coordination is for the photo. Real life is for the chaos.
